RIFLING直译为膛线，代表的是精准、明确之意。是一家新锐创意机构，拥有强大的广告营销基因。荣获国内外多项顶级设计奖项，特别擅长从品牌前端、品牌策略方向及品 牌的商业模式中寻找洞察，让品牌变得美味，同时擅长用极具识别性的视觉让品牌色香味俱全。主要从事但不限于：品牌定位与视觉系统设计、品牌升级与重塑、商业活动 主视觉及物料、吉祥物设计、文化活动及艺术展览、包装设计、海报设计、 书籍装帧设计、插画设计、网页设计、门牌与导视统、儿童绘本、宣传片等，包含且不局限于以上与 品牌营销、传播、视觉设计相关内容。
RIFLING, literally translated as rifling, represents precision and clarity. It is a cutting-edge creative agency with a strong advertising and marketing DNA. It has won numerous top design awards both domestically and internationally, specializing particularly in finding insights from the brand front end, br- and strategy direction, and brand business models to make brands delicious and visually distinctive. Its main areas of expertise include but are not lim- ited to: brand positioning and visual system design, brand upgrading and reshaping, main visual and materials for commercial activities, mascot design, cultural events and art exhibitions, packaging design, poster design, book layout design, illustration design, web design, signage and wayfinding systems, children's picture books, promotional videos, etc., encompassing and not limited to the aforementioned brand marketing, communication, and visual de- sign-related content.
毕业于云南艺术学院，曾就读于德国卡塞尔艺术学院。产品设计&视觉传达设计专业。曾从事广告营销及创意工作多年，并在多家 知名广告公司就职——环时互动、天与空、奥美上海、VMLY&R、华扬联众HY-LINK等，在担任美术主导、创意总监以及创意群总监。 之后从事独立设计师及插画工作。合作客户众多，包括NIKE、ADIDAS、阿里巴巴集团、万宝龙、雅诗兰黛、Pandora潘多拉、华为、特步X-Step、麦当劳、招商银行、味全食品、 百雀羚、相宜本草、爱哆哆喜饼、陈一丹基金会、北京艺术基金会、植物医生、拜耳药业等。从事多年广告营销与创意，具有很强的逻辑思维与策略能力，同时让设计执行具备 广告的快速执行能力。不仅擅长精准的实现品牌定位，同时也让设计在品牌定位中发挥真正的价值。是中国青年设计师中荣获最多国际大奖的设计师之一，特别是插画设计 不仅有自己独树一帜的风格，在中国设计界具有极高的识别度与艺术性，同时也可以根据定位与策略，提供精准合适的图形风格。
Graduated from Yunnan Arts University, previously attended Kunst Hochschule Kassel, majoring in Product Design & Visual Communication Design. With years of experience in advertising marketing and creative work, I have worked in several renowned advertising agencies including Huan Shi Interactive, Heaven and Earth, Ogilvy Shanghai, VMLY&R, HY-LINK, holding positions such as art lead, creative director, and creative group director. Later on, I ven- tured into independent design and illustration work. I have collaborated with numerous clients, including Nike, Adidas, Alibaba G-roup, Montblanc, Estée Lauder, Pandora, Huawei, X-Step, McDonald's, China Merchants Bank, Weiquan, Pechoin, INOHERB, Adoodoo, Chen Yidan Foundation, Beijing Arts Found- ation, Plant Doctor, Bayer Pharmaceuticals, and more. With years of experience in advertising marketing and creativity, I possess strong logical thinking and strategic abilities, while ensuring that design execution maintains the rapid pace of advertising. Not only am I adept at accurately realizing brand p- ositioning, but I also ensure that design adds true value to brand positioning. Among young Chinese designers, I am one of the most internationally a- warded designers, especially in illustration design. I have a unique style that is highly recognizable and artistic in the Chinese design community. More- over, I can provide precise and suitable graphic styles based on positioning and strategy.
20年+广告策划与品牌服务经验,也有过新闻媒体的从业经验,老道经验能快速的洞察客户与用户需求,在金融业广告行业探索与 深耕多年,服务过市面上8成的银行等金融品牌,并为地产(别墅项目)、酒类、珠宝、快销品等提供品牌定位和策划服务.新闻媒体的 从业经验积累了新闻宣传及公关宣传的全套打法. 善于依据品牌战略以及定位打造ip,为本土上市银行及其他股份制银行创立的 IP系列活动,延续至今.
With over 20 years of experience in advertising planning and brand services, as well as previous experience in the news media industry, I possess seasoned expertise that enables quick insights into client and user needs. Having explored and cultivated the advertising industry in finance for many years, I have served around 80% of banking a- nd financial brands in the market. Leveraging my background in news media, I pioneered a series of IP activities for local listed banks and other joint-stock banks, which continue to thrive to this day.
拥有极强的策略策划能力与文案撰写能力，拥有出色的洞察能力和缜密的逻辑能力，能够精准且高效的搭建受众群体与消费者的 沟通桥梁曾就职于多家知名广告营销与国际4A广告公司公司，包括环时互动、UID上海、VMLY&R、华扬联众HY-Link、TIMA，并在 其中出任创意总监、群总监以及创意合伙人的重要角色，服务过各个行业的头部客户，包括：NIKE、ADIDAS、安踏ANTA、特步X-S- tep、Fila斐乐、KOLON、唯品会、招商银行、老庙黄金、I DO、Monster Energy魔爪、Abbott雅培、天猫等众多一线及国际客户。
Possessing strong strategic planning and copywriting abilities, along with outstanding insight and meticulous logi- cal thinking, I am capable of accurately and efficiently building communication bridges between audience groups and consumers. I have previously worked at several renowned advertising marketing and international 4A advertis- ing companies, including Huan Shi Interactive, UID Shanghai, VMLY&R, HY-Link, and TIMA. In these roles, I have ser- ved as Creative Director, Group Director, and Creative Partner, catering to top clients across various industries, inc- luding Nike, Adidas, ANTA, X-Step, Fila, KOLON, VIP.com, China Merchants Bank, Laomiao Gold, I DO, Monster Energy, Abbott, Tmall, and many other frontline and international clients.