膛线直译为RIFLING ，是一家强调精准与效率的品牌策略与视觉设计工作室。项目从最初的想法与定位，到最终的设计落地，通常由分工清晰的同一团队共同完成，减少偏差，也让沟通更直接。稳定、负责，是工作室一贯的工作方式。能够及时响应需求，并在反复打磨中把事情做扎实，而不是一次性交付后结束。 对于客户而言，设计往往只是整体工作中的一小部分；但对膛线 RIFLING 来说，这是全部的工作。因此，每一个细节都会被认真对待，并尽力做到可靠、可落地、可持续。
RIFLING is a design studio focused on brand strategy and visual design. Projects are carried from initial ideas and positioning through to final execution by the same, clearly structured team—reducing misalignment and keeping communication direct. Consistency and responsibility define the way the studio works, with timely responses and a focus on refining details rather than treating projects as one-off deliveries. For clients, design is often just one part of a much larger process. For RIFLING, it is the whole job. Every detail is taken seriously, with a commitment to making work that is reliable, practical, and built to last.
毕业于云南艺术学院，曾就读于德国卡塞尔艺术学院。产品设计&视觉传达设计专业。曾从事广告营销及创意工作多年，并在多家 知名广告公司就职——环时互动、天与空、奥美上海、VMLY&R、华扬联众HY-LINK等，在担任美术主导、创意总监以及创意群总监。 之后从事独立设计师及插画工作。合作客户众多，包括NIKE、ADIDAS、阿里巴巴集团、万宝龙、雅诗兰黛、Pandora潘多拉、华为、特步X-Step、麦当劳、招商银行、味全食品、 百雀羚、相宜本草、爱哆哆喜饼、陈一丹基金会、北京艺术基金会、植物医生、拜耳药业等。从事多年广告营销与创意，具有很强的逻辑思维与策略能力，同时让设计执行具备 广告的快速执行能力。不仅擅长精准的实现品牌定位，同时也让设计在品牌定位中发挥真正的价值。是中国青年设计师中荣获最多国际大奖的设计师之一，特别是插画设计 不仅有自己独树一帜的风格，在中国设计界具有极高的识别度与艺术性，同时也可以根据定位与策略，提供精准合适的图形风格。
Graduated from Yunnan Arts University, previously attended Kunst Hochschule Kassel, majoring in Product Design & Visual Communication Design. With years of experience in advertising marketing and creative work, I have worked in several renowned advertising agencies including Huan Shi Interactive, Heaven and Earth, Ogilvy Shanghai, VMLY&R, HY-LINK, holding positions such as art lead, creative director, and creative group director. Later on, I ven- tured into independent design and illustration work. I have collaborated with numerous clients, including Nike, Adidas, Alibaba G-roup, Montblanc, Estée Lauder, Pandora, Huawei, X-Step, McDonald's, China Merchants Bank, Weiquan, Pechoin, INOHERB, Adoodoo, Chen Yidan Foundation, Beijing Arts Found- ation, Plant Doctor, Bayer Pharmaceuticals, and more. With years of experience in advertising marketing and creativity, I possess strong logical thinking and strategic abilities, while ensuring that design execution maintains the rapid pace of advertising. Not only am I adept at accurately realizing brand p- ositioning, but I also ensure that design adds true value to brand positioning. Among young Chinese designers, I am one of the most internationally a- warded designers, especially in illustration design. I have a unique style that is highly recognizable and artistic in the Chinese design community. More- over, I can provide precise and suitable graphic styles based on positioning and strategy.
毕业于湖南师范大学，艺术设计硕士。擅长品牌设计、书籍设计、海报设计、插图设计、中文字体设计、活动视觉等。作品获澳门设计大奖、CIPB、CGDA、HIII ILLUSTRATION、HiiiBrand等奖项。
Zeen holds a Master of Arts in Design and specializes in brand design, book design, poster design, illustration, Chinese typography, and event visuals. His work has been recognized with awards including Macao Design Award, CIPB, CGDA, HIII ILLUSTRATION, HiiiBrand.
毕业于伦敦艺术大学平面设计专业。跨学科综合设计师，擅长品牌设计、平面数字化设计等。善于将创意自然融入设计，但不失条理与逻辑，相得益彰。
Guo graduated from the University of the Arts London with a degree in Graphic Design. Specializing in brand design and digital graphic design, she is an interdisciplinary designer. She excels at seamlessly integrating creativity into her designs, ensuring both clarity and logic, which results in a well-balanced and cohesive outcome.