背景： 在U-Design Week天猫国际推出了第一本快闪杂志《16种设计师16种生活方式》，并受邀成为16位知名 设计师，包括高田唯、蔡文超、孙大旺、胡振超、蔡依东等，并以“存在Being”为主题，展开创作。 并以“存在就是失去的过程，学会并适应它。Being is a process of constant lose, Learning to lose.” 表述创作的中心思想。 创意： “适应失去的过程，必然是艰难的，而悟道的过程之所以困难，是因为意志要用高温浇筑，钢铁才能坚硬， 才能适应这样失去。” 结果： U-Design Week是每年阿里巴巴集团最重要与盛大的内容创意盛会，并逐渐取代造物节，作为今年U设 计周的主打内容，展览实际浏览人数超过80,000人次，全网的传播与点击量超过1.5亿次。
BACKGOUND: During U-Design Week, Tmall International launched its first pop-up magazine titled “16 Designers, 16 Lifestyles”. It was invited by 16 well-known designers, including Yasushi Takada, Cai Wenchao, Sun Dawang, Hu Zhenchao, and Cai Yidong, to explore the theme of “Being” and engage in creative endeavors. The central idea expressed in the magazine is “Being is a process of constant loss, learning to lose.” IDEA： “Adapting to loss is inevitably difficult, and the process of enlightenment is challenging because willpower needs to be tempered by high temperatures for steel to become strong enough to adapt to such losses.” RESULT: U-Design Week is the most important and grand creative event hosted by Alibaba Group each year, gradually replacing the Maker Festival. As the highlight of this year’s U-Design Week, the exhibition attracted over 80,000 actual attendees, and the online spreading and click- through rate exceeded 150 million times.
