背景： 丽水南城实验幼儿园是丽水市最大的幼儿园，作为一所公立幼儿园，秉承丽水市是浙江“氧气之都”的定 位，开发了“有氧教育”的幼儿园教育理念。 创意： “有氧教育”是丽水南城实验幼儿园的教育理念，不仅因为丽水市是浙江省植被覆盖率最高的城市。 更是在教学上强调呼吸感与自由度。“有氧”是很抽象的概念，它无法聚焦在一个具体的设计元素上，但 我们发现氧气的化学式“O2”是个很好的切入口，而O2的分子式是O-O，由2个氧原子链接组成。以氧气 的分子式为灵感来源，我们将标志也设计成了氧气分子式，我们希望“孩子与社会、家庭、学校的关系， 如两个相连的氧原子，构建出多姿多彩的世界”。并以这样的概念进行了视觉系统的延展，设计了图形、 插画、字体等。
BACKGROUND: Lishui Nancheng Experimental Kindergarten is the largest kindergarten in Lishui City. As a public kindergarten, it upholds the positioning of Lishui City as the “Capital of Oxygen” in Zhejiang Province and has developed the concept of “Aerobic Education” in early childhood education. IDEA: “Aerobic Education” is the educational concept of Lishui Nancheng Experimental Kindergar- ten. This is not only because Lishui City has the highest vegetation coverage rate in Zhejiang Province, but also because it emphasizes the sense of breath and freedom in teaching. “Aerobic” is an abstract concept that cannot be focused on a specific design element. However, we found that the chemical formula for oxygen, “O2,” is a good entry point. The molecular formula of O2 is O-O, composed of two oxygen atoms linked together. Drawing inspiration from the molecular formula of oxygen, we designed the logo in the shape of an oxygen molecule. We hope that the “relationship between children, society, family, and school is like two connected oxygen atoms, constructing a colorful world.” We extended this concept to the visual system, designing graphics, illustrations, fonts, and more.
