背景： 德清县新市镇坐落于京杭大运河旁，伴水而生的城镇。运河文化早已是当地的地域特点，而相比于镇里的其他幼儿园，第三幼儿园更是直接依偎在运河旁。 基于这样的背景与特点，需要我们提炼出独属于三幼的背景文化并进行可视化，完成整体的视觉设计。 创意： 三幼，三水汇成河，我们将三的三横设计成波浪线，并用天蓝、河蓝、水蓝，三蓝来诠释运河文化下所孕育的自然万物。设计的延展部分，我们将标志中三个波浪线进行拉伸、重合构建了新市镇中万事万物：汽车、宝塔、轮船、树木、花朵、幼儿园等，完整的诠释了“应运而生”这一概念。
BACKGOUND： Xinshi Town in Deqing County is located along the Grand Canal, a town born of water. The culture of the canal has long been a defining characteristic of the area. Unlike other kindergartens in the town, the Third Kindergarten is uniquely situated right beside the canal. With this distinctive setting, our task was to extract and visualize a cultural identity exclusive to the Third Kindergarten, ultimately crafting a cohesive visual design. IDEA： “Third Kindergarten, Three Waters Converge into a River.” We transformed the three horizontal strokes in the number "three" into wavy lines, symbolizing water. Using sky blue, river blue, and water blue as the primary colors, we interpreted the natural life nurtured by the canal culture.In the design's extended applications, the three wavy lines in the logo were stretched, overlapped, and reimagined to construct representations of everything in Xinshi Town—cars, pagodas, shi-ps, trees, flowers, the kindergarten itself—perfectly encapsulating the concept of "born of the canal."
