BACKGOUND： The 2024 T - Mall Double 11 Super Launch is the largest event in the preview of T - Mall Double 11, similar to the Super Brand Day PRO MAX. A total of 18 brand owners were invited this time. The entire brand visual system was built with "super - brand DNA" as the creative keyword, because these brands usually have extremely strong self - brand genes. RIFLING needs to take "super - brand DNA" as the entry point to organically combine the T - Mall platform with the 18 brand owners and generate an inclusive, complete, and systematic event visual. IDEA： 1、Each of the 18 brand owners has its own mature visual system and DNA. A specific image or color cannot meet the requirements of this event. So we adopt the deconstruction method -Based on the most basic line as the basic graphic, the product material, brand color, and brand graphic in the brand are taken as three elements and integrated into the lines. Based on this, the concept of "line - determined style" is proposed. "Super Launch line - determined style, every brand has a great show." 2、In the KV design, we use the unique colors of each brand (product) to form soft and flexible ribbon - like lines, symbolizing the infinitely evolving brand DNA and constructing the keyword of "super - DNA". RESULT： The T - Mall Double 11 Super Launch has kicked off the prelude to Double 11. The "TMALL SUPER LAUNCH" series of posters are highly in line with the keywords of this super launch and have well - spread the brand tonality of each participating brand. The number of views on online social media is as high as more than 200 million, with a total of more than 1.25 million reposts and more than 1 million likes.