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明湾 Mingwan

背景: 明湾学校是一所独立的非营利民办双语学校,于2025年正式开学。作为一所涵盖K-12全学段的学校,校方希望在整体统一的品牌体系下,于视觉层面清晰区分学校部与幼儿园。 创意: 1. 水 明湾以“承传统之滋养,为未来而创新”为使命,承载东西方文化的交汇与融合。以“滋养”和“创新”作为关键词,我们联想到“水”,它润泽万物,是生命的源泉,象征着新生与无限可能。同时,明湾位于大铲湾,依水而生,水的蓝色自然而然成为了主色调。 2. 交汇 明湾的“明”是光与暖之融,“湾”是陆与海的连接。使命也是站在“承传统为未来”的交织点,融合东西方文化。在多元化的教育环境中,双语交流贯穿始终,六大跨学科领域与实践相互交织,共同推动创新与发展。 此外,水的交汇形成湾,两者之间息息相关。 基于此,我们提炼出了第二个关键词“交汇”。 “交汇”作为我们整体视觉设计的核心概念,通过图形与线条的重叠与相交,并在交汇处进行色彩变化,来强化融合的意象。此外,我们在统一概念框架下建立差异化表达:学校图形以几何图形构成,风格更加沉稳;而幼儿园则以线条为主要表现形式,表达更加生动活泼。

BACKGOUND: Mingwan School is an independent, non-profit private bilingual school that officially opened in 2025. Covering the full K-12 educational spectrum, the school aims to clearly differentiate its divisions—specifically, the school and the kindergarten—under a unified overall brand system at the visual level. IDEA: 1. Water Mingwan’s mission is “Nourished by Tradition, Innovating the Future”, symbolizing the intersection and fusion of Eastern and Western cultures. With "nourishment" and "innovation" as key themes, we are inspired by "water." Water nourishes all things and is the source of life, symbolizing renewal and infinite possibilities. Moreover, Mingwan is located near Dachan Bay, thriving by the water, and the blue color of water naturally becomes the primary color. 2. Convergence The “ming” (明) in Mingwan is a stream of light and warmth, while the "wan" (湾) is the connection between land and sea. The mission itself stands at the intersection of "Nourished by Tradition, Innovating the Future," blending Eastern and Western cultures. In this diverse educational environment, bilingual communication is ever-present, with six interdisciplinary fields and practices interweaving to drive innovation and development.Additionally, the confluence of water forms a bay, and the two are intricately connected.Based on this, we extracted the second keyword: “convergence”.“Convergence” serves as the core concept of our visual design, with overlapping and intersecting shapes and lines, where color changes occur at the points of intersection, emphasizing the idea of convergence. Furthermore, within the unified conceptual framework, we have created distinct visual expressions: the school's graphics are based on geometric shapes with a more stable style, while the kindergarten uses lines as the primary visual element, conveying a more lively and playful tone.