背景： 源本国际是一家专注于羽绒服面料生产和销售的公司，深受广大品牌客户的认可。我们的品牌视觉概念围绕“设计师之眼”展开，强调以设计师的视角去认知和审视世界。 创意： 对于从事时尚相关行业的设计师而言，眼中的世界并非仅仅是表面现象，而是由标签和参数信息组成的多维度画面。举例来说，当设计师在街头看到一件衣服时，瞬间便会联想到它的品牌、发布时间、所用面料、手感等信息。这些信息便是设计师大脑中不断蹦现的“标签”。 为了将这种独特的设计师视角可视化，我们通过标签和标签框的元素，构建了品牌的视觉语言。在此基础上，我们延续并创新了这一设计理念，打造出了一脉相承的品牌形象。
BACKGROUND： ORIGINAL is a company specializing in the manufacture and sale of down-jacket fabrics, widely recognized by numerous brand clients. Our brand visual concept revolves around the "designer's eye," emphasizing the perception and appraisal of the world from a designer’s perspective. IDEA： For designers working in fashion-related industries, the world perceived through their eyes is not merely superficial appearances but a multidimensional tableau composed of labels and parametric information. For example, when a designer sees a garment on the street, they instantly associate it with its brand, release date, fabric used, tactile qualities, and other details. These pieces of information are the constantly surfacing "labels" that appear in a designer’s mind. To bring this unique designer perspective to life visually, we constructed the brand’s visual language using label elements and label frames. Building on this foundation, we have both continued and innovated this design approach to create a coherent and inheritable brand identity.
